Business Idea How to Make Money Blogging

It’s an easy but interesting way to make a profit from what you like.

Content

    Why you can make money on it
    What happened to the industry
    Who is earning money on blogging?
    Blog Monetization Methods
    When can I monitor
    What blog revenue depends on
    Blog Subject
    How to make money on advertising in your own blog
    contextual advertising
    Google adsense
    Yandex Advertising System
    Partnership programs
    Other ad inventory
    Direct selling advertising
    Advertising for a specific manufacturer
    It’s easier for business to monetize your blog.
    Blogger Franchises



Why you can make money on it

In this article we will analyze the possibilities of maintaining your own blog and talk about how to create your own business on this. That is how to start making money. Just note that the word “hard” in the preview article was put there not by accident. To achieve results in this industry, you have to sweat. On the other hand, there is no way to make good money that would not require any effort from you. And if you want to receive money, get used to this thought.



Another thing is that work at the same time can not only take strength, but also bring pleasure. At least the result. And if you managed to combine your favorite business with generating income, consider that you are among the lucky ones.

On the past popularity of video blogs. No, the popularity has not gone away. Blogs about business, industry, travel, news, games, films are still in demand if it is quality content. The thing is different. The explosion of popularization of the blog industry has passed. The stage has ended when the masses of Internet users saw the availability of services that allow them to maintain a blog and also began to occupy this industry en masse. It seemed to everyone that the same way of easy money was finally found – shoot the video and you will be in chocolate. Examples of successful bloggers who were able to reach millions of audiences contributed to this opinion.

But the industry did not really become more accessible. It was formatted. Settled down. And all those who ran to earn money, having only a smartphone with a camera on hand, either quickly abandoned this venture, or did not rise above hundreds of subscribers. No money, of course.



Business Idea How to Make Money Blogging
What happened to the industry

The industry includes professionals (up to federal media)

    There are quite specific monetization rules.
    The sphere began to be mastered by business as a channel for promoting products and services and direct communication with its audience.
    Formed specific areas of video content
    Competition has grown significantly, which has a beneficial effect on quality
    “Lazy businessmen” dropped out

Yes, it has become harder to make money on video blogs. But still possible. Just now the industry is more professional and requires a more professional attitude.

 

Who is earning money on blogging?

To say everything to everyone is to deceive. Of course, not everyone. If you’re not used to speaking in public, if speaking to the camera is like torture for you, then alas. You can do blogging, if only texting. Although there are some nuances. After all, the texts should not only be correctly written, but also interesting.

    First of all, the niche suits existing bloggers. Those who have gained experience and at least a small audience. Such a person already has an idea of ​​what is happening in the industry. And the question of how you can make money on this, most likely arose. If not, then someday it will definitely arise.
    Secondly, to companies that can use this channel as a platform to popularize a product or service, as additional income, as a sales channel.
    In the third turn – novice bloggers. Those who have not yet known all the charm and all the pitfalls of the blogging industry. Here, of course, everything is more complicated. Because you have to learn a lot from scratch. And immediately aim that time will be the main resource. It’s only possible to get to work quickly if you create great and necessary content for the masses.



Business Idea How to Make Money Blogging
Blog Monetization Methods

There are several main ways to monetize your own blog.

    Advertising. This method includes the introduction of contextual advertising, teaser and banner.
    Selling links. This method may seem to someone old and out of fashion, but it exists and is even used to this day. Especially relevant for text blogs.
    Advertising articles and video reviews of a product or service. This option is only suitable for advanced blogs that have a large audience and know how to interact with it. Because open advertising can negatively affect the perception of the channel and the blogger.
    Affiliates. Affiliate programs from third-party companies. Today is a very popular way. All major bloggers use this resource.
    Sale of info products. The method came to us from abroad. And it gradually becomes popular with the most popular bloggers. It’s about writing your own books, creating “merchandise” – branded goods. All that is a non-core product that a user can purchase for money. To some extent, such a product can be attributed to fan attributes.

In fact, it is rare that the listed methods are used individually. They are combined, but focusing on the specifics of the blog. Introduce everything in a row does not make sense.

When can I monitor

In theory, at least even immediately after creation? In practice, it is desirable to achieve a certain level of attendance. Firstly, advertising tools are more effective the more they are applied to a larger audience. Secondly, nobody will buy a “place” for advertising from you if there is nobody to advertise.

You also need to understand that the level of advertising necessary to run the tools depends on the specifics of your blog. So, for example, if you operate in an entertainment niche, even having a thousand subscribers, you will not be able to earn decent amounts on advertising. But if your niche is a premium commercial one, then several hundred people involved will be enough to ensure profit.

 If you are only planning on maintaining your own blog, then try to plan ahead on what results you will start connecting monetization. The plan should be based on the specifics of the blog, potential audience, niche and other elements that are directly related to possible ways of earning.



Business Idea How to Make Money Blogging
What blog revenue depends on

In short – from the quality of traffic. That is, from the quantity and quality of the audience that visits your blog. For a stable income will have to work hard in terms of generating regular visitors. We already wrote that it will take a long time to work. If you have a text blog, then you will need to master and sell texts.

For video blogs, the amount of audience plays an even greater role. Because the competition in all niches – from political, cultural and educational to purely entertaining content – is very big. And the first way to stand out for advertisers among other channels on YouTube is to prove by the number of subscribers that your activity is interesting to thousands of people.

The quality of visitors also directly affects revenue. If your audience for the most part is not solvent, then even thousands of daily views will not bring a good profit.

Blog Subject

What your blog will be about is up to you. There is no universal content that would always bring a steady interest to the audience.

If an entrepreneur starts a blog, it’s logical that his blog will be about that service, or about the product that he is promoting. In this case, blogging will become a channel of promotion rather than a way of earning.

If you start to draw up a “business plan” for a future blog, then the topic should be selected according to several criteria. And first of all, you need to focus on your own preferences. To create a travel blog, just because it is popular, but at the same time, you yourself were the last to go outside the city last summer, and even then, on a summer cottage – so-so venture. You need, firstly, to understand what you are writing (talking about), and secondly, to be passionate about it. Otherwise, you risk not even gaining an audience that would like what you do.

Other criteria:

    The popularity of the subject. The assessment will allow you to calculate the necessary development steps and imagine how much time you need to achieve your goals.
    Audience topics. If you create children’s content, then there is no point in relying on the fact that in the future expensive brands will buy ads from you. Will not. Because the audience is not theirs. Adequately assess the potential audience and adjust, based on this, the timeline for reaching the opportunity to monetize the blog and the methods that are suitable for this.



How to make money on advertising in your own blog

Next, we consider each type of advertising implementation separately.
contextual advertising

Used as an embedded tool. Provides the buyer with an ad slot for clicks on their ad within the blog. So, for example, if the blog is about travel, then the user who reads or watches it will receive advertising from travel agencies, or ticket-selling companies.

Contextual advertising is configured using Google and Yandex tools.
Google adsense

You can set up the AdSense tool right after you launch your blog. There are no restrictions on the number of visits. The main thing is that he comply with the rules. Everything is configured quite simply. In addition, there are manuals and manuals.
Yandex Advertising System

Unlike the Google tool, there is an additional requirement – the threshold for blog attendance. And to become a member of the system, you must first achieve an indicator of 500 unique visitors per day. If you reach 1000 unique ones, then you can add the Yandex.Market affiliate block.



Business Idea How to Make Money Blogging
Partnership programs

Affiliate programs, or as they are called for simplicity, “affiliate programs” are based on tools for clicking on the target link. That is, you have to post a link on a blog to a particular resource with which you have an affiliate program. A visitor to your blog can follow this link and perform some targeted action. If this happens, you get your reward for bringing the client.

Different companies offer different partnership programs. You can work this way with various resources. With the same Yandex.Market that we wrote about, with Ozon, Aviasales, Forex, Alpari, LiveGames and many others.

It is up to you to evaluate the effectiveness of affiliate programs yourself. Because the opinions of bloggers differ. It really brings a stable income to someone, someone includes the program only for possible additional income. Again, everything is based on the effectiveness of your blog. If you, for example, write or talk about the latest smartphones, then it will be natural to connect one of the affiliate programs of the company that sells these smartphones, because your audience is also targeted for this firm.


Other ad inventory

In addition to standard and well-known tools, there are many third-party resources that mediate between advertisers and bloggers. Among them are banner advertising exchanges, advertising line systems, link exchanges.

But for those who are just exploring the advertising space of their own blogs, we do not recommend embarking on the study of these tools. First, master the basic ones that everyone uses. So that later it would be possible to compare and understand why some are popular, while others are not.



Business Idea How to Make Money Blogging
Direct selling advertising

Tools from Yandex and Google have one small minus. They take part of your remuneration as a commission. This is logical, in fact it is the provision of services. On the other hand, you can install banners directly without intermediaries. So, for example, make large resources such as Lifehacker, or Tape ru.

In fact, no one bothers you to combine methods and use all available means.

Well, minus direct advertising – it is tied to a specific proposal. And ads from Google and Yandex – in the context of your page. Therefore, the second option will give more matches between the theme of advertising and the theme of your blog.


Advertising for a specific manufacturer

The method is suitable only for those bloggers who already have considerable weight with a specific audience, that is, they are known. Manufacturing companies can supply such a blogger with goods in return for publicly appreciating this product. That is, it will make an advertisement. Sometimes it’s a very nice thing.
It’s easier for business to monetize your blog.



Why could this be so? For several reasons. And the main one is a drop in advertising effectiveness. Alas, the economic situation in the country is not stable. The purchasing power of citizens is falling. The sales and advertising budgets of firms fall next.


Therefore, monetizing a blog today is by no means more difficult than a few years ago. Therefore, those who advertise their own product on their own blog get more benefits than third-party services.

It follows a simple rule – if you are engaged in production or services and at the same time have the resources to make high-quality and interesting content on the topic of your work, do not disdain blogging. This is a good tool for sales and extra income.

 

Blogger Franchises

Do not be alarmed. So far, none of the famous bloggers has thought of selling their franchise. This is not what we wanted to talk about. The fact is that if you really want to enter the blogging industry, but do not dare to maintain your own blog, you can build a business that operates in this niche.

Naturally, not from scratch, if you do not understand the industry. Pay attention to franchised offers. This is often a great way to start your own business without additional risks.