Business plan for the development of any business

Business plan for the development of any business


Situation diagnosis

Fast development tools

Sales development.

Customer value creation.


The owner himself.

Strategic planning.

We draw up a business plan for a small business.

What to include in a business plan?

  1. The goals of your enterprise.
  2. Target audience.
  3. Place of sale.
  4. Competitors.
  5. Costs.
  6. Income.
  7. Benefit.
  8. Risks.
  9. Financing.
  10. Strategy.

System tools.

Strategic development.

What’s next?

Periodic actions.

Control of the external environment.

Any business development plan

Whatever the business, you will always be faced with difficulties and the search for solutions to these situations.

The only difference is that these difficulties are different everywhere, and, accordingly, the solutions are not standard. Be prepared for the fact that you will face a lot of problems which you didn’t have to solve before, and to solve them with the best result will only help you to gain experience constantly.

And difficulties will only end if you leave the case. But you should not be afraid of difficulties, it is the passing through them that will lead you to your result.

Diagnosis of the situation

The journey begins with research and writing an itinerary, just as starting a business requires a detailed analysis. The System Questionnaire will help you in this, it will allow you to understand what your direction is at the moment, its individual sub-directions, to select the instruments of influence. You have to know what your idea is.

It is very important to investigate the business owner – to understand what he strives for, how he does it,

and at what level it’s happening. Everyone’s goal is different: some people are attracted by money, others value freedom and the opportunity to relax, for some people the process itself brings pleasure.

If you investigate all these nuances, you can see the real state of affairs, where the difficulties lie and where it all can lead you.

And then the desired state of affairs becomes visible, but it is impossible to guess one hundred percent how things should turn out, because you can’t make plans if you don’t have 95% of the tools. It is necessary to get the missing tools.

Quick development tools

There are fast tools and system tools. Fast ones are like in a casino – you take a risk, you do it easily, and unpredictably. To do and observe the result is much easier than trying to analyze them, fitting the experiences and mistakes of others to your own business.

But with a method like this you can dramatically improve the environment, and this is a must at this stage. Trying to apply long-term methods makes no sense, because in this case you will not last to their logical conclusion.

There are about a dozen such tools in sales, and they can increase turnover by 5-20% depending on your direction.

This is the way to start. Quick implementation without worrying about quality and stability. The result will be visible after the implementation. In all lines of business it shows the result.

  1. Development of sales

The main task – to set the growth of capital, on which you can already develop

other sections. With sufficient capital you can develop all the sections much easier. You know very well that without money it is very difficult to do something.

– To take advantage of unused opportunities, to fine-tune pricing and supply.

– Give the customer a desire to buy from you and now. The price of the customer’s check should go up.

– Involve customers who have already worked with you. With them it is already easier to work, they know the procedure of cooperation with you.

– Find ways to attract new customers.

– Sketch ways of advertising, and what you will advertise. Whether it’s a product, a service, a company.

– Create bonus programs, calibrate the price list, decide the pricing policy with regular customers, large orders and so on.

This will increase revenue by 50%, without increasing costs, therefore the income will double.

  1. Create value for the customer

Immediately after you have sold something to a client you are obliged to fulfill what you promised. Here already a matter of production part.

As soon as the number of sales rises, there are a lot of problems, which before you could easily trace and eliminate,

But now the process of manufacturing, packaging, delivery, administration and contracting is time to put on an assembly line, it’s impossible to keep track of everything,

You can’t keep track of everything, it’s a chase for many birds.

  1. Management

First of all control is important. Control is necessary from the very beginning and throughout the whole process of doing business. It is necessary to set up the infrastructure, methods of control, and management of your business.

Any change in the Business must entail a change in the management system, as well as its impact. Above all, one must learn how to manage oneself.

The sight of a sloppy, tardy boss makes one take an example. You want to see your subordinate, look at yourself in the mirror. If the supervisor has always been responsible

to the requests and suggestions of workers, with an understanding of their problems, but does not allow disorganization such a boss always deserves respect,

and subordinates will try to fulfill all the requirements, because the rule “as they treat us, so we treat them” has always been in force.

  1. The owner himself

In parallel, you have to pay great attention to the organization of the owner. Everyone is different, and everyone has his own strengths and weaknesses.

Someone is a spark and someone is a fire. Someone knows how to give a start, someone to pick up and hold, and someone to beautifully bring it to the finish line.

And it is very important to set the right role. It is necessary to know a person’s psycho-type, to know what he is capable of and what he is weak in. Remember how at school you cheated off your neighbor

(for example) math, and he gave you biology in return. Imagine what would happen if you switched roles.

Quick tools should be implemented from a few weeks to a few months, it all depends on the scope and capabilities.

Strategic Planning

What will happen tomorrow? What about a year from now? What about five years from now? What do you even want to accomplish? Strategic planning is where you put your plans, the challenges ahead,

expectations, ways to solve those challenges, and it’s what helps you choose the right path, keep track of it, and understand where your road leads.

Statistics show that 98% of business people haven’t thought about strategy. That’s the reason they don’t go above and beyond.

Writing a business plan for a small business

In any business a business plan is necessary. It should be drawn up for large and long-term projects, as well as for small ones.

In general, you need a business plan for anything that is going to make you a profit. Any investor will require a business plan, and this is not a trend, but an indicator of your ambition,

so it’s worth thinking about how important it is. Whether you’re going to attract investors or not, you need to make one for yourself.

And already in the case of attracting an investor to adjust it, adding color, but in a reasonable amount. Investors have already studied your market and may know your conditions better.

What to include in a business plan?

  1. Your business goals

If your business, in your opinion, should only increase the thickness of your wallet,

then don’t be surprised when your business falls apart. People won’t give you money if you can’t offer them something they need. The purpose of any business is to bring something,

be willing to give people what they want, and they will be willing to give money for it.

Determine what benefits your business will bring.

  1. Target Audience

Electrodes need a welder, a web-designer computer, and who needs your product or service?

What age, status, wealth of your consumer? The more you know your consumer the better chance you have of bringing in money.

the better chance you have of making money. Knowing your customer’s face more than once will help you. After all, if you know what this particular person needs your product, you can easily sell it.

  1. The place of sale

Where are you going to offer the product? Even the most sought-after product itself will not find a buyer. You will not sell mittens in the summer on the beach, and

sunblock in the winter. Decide right away where you want to sell, so that you don’t realize that the consumer simply isn’t there where you are trying to sell. Analyze the market, businesses operating in your area, but do not stop there, because if you find a place untouched by your competitors. You will have the opportunity for a very large income, and perhaps even win a monopoly in this area.

  1. Competitors

Everyone wants to have a big pie and not to share it with anyone, and there will be a lot of them along the way. You have to find your own way where you won’t be squeezed by the pressure of such companies. Healthy competition is the key to increasing the quality of services and goods, but you must remember that there are dangerous competitors who will make great efforts to take your place under the sun. In the process, you will have to figure out which competitors you can be friends with, and even possible common projects, and which are better to just not cross paths with. And yet, in any case, your pact of non-aggression will break in half when your views diverge, because it is not for nothing they say, “Nothing personal, it’s business. And indeed there are people who play billiards in the evenings, drink together and consider themselves friends, but during working hours bitter rivals.

  1. Expenses

It takes money to start any entrepreneurship. whether it’s selling sugar cocks, or an oil rig. It’s just different amounts of capital. And it is very important to be specific at this point.

Do not write 2-3 thousand for furniture, 3-5 for the office. Find the right furniture and write out the prices, workers’ salaries, taxes, the possible increase in the cost of production due to inflation, as well as development in the early days. At the same time, do not forget that you are human, and you also need material expenses to live. You don’t want to lose your loved ones for the sake of business by not buying your wife an elementary gift for the new year. Include in your list an amount for personal use.

  1. Revenues

Try to realistically estimate the monthly income, understanding where it will come from, using the price list, and taking into account your policy of discounts, customer growth. Of course you can not always say with certainty as will go business, but if you neglect to assess revenues may be that your strategy will not bring those revenues to which you aspire, and will bring losses Financial and moral.

  1. Profit

By calculating the revenues and expenses you can determine when the business pays off, when the profit appears, and whether you can support the company financially during this time. The benefit is what you decided to start all this for, what you strive for and what you have to pay great attention to. And if you say “let it work out,” you’re not going to get a result, you’re only going to increase the risk of failure. And in general, counting the benefits is a pretty nice thing to do, which should make you proud of the work you’ve done.

  1. Risks

Risk is a risk in any business. Carefully assess everything that can get in your way, and how you will respond to it. If you’re not prepared to respond to an obstacle

and you have only one chance, then perhaps you are in a hurry and you should work through these points. Luck is certainly one of the most important things in business, but do not rely on it.

Playing Russian roulette makes no sense if you can reduce all the risks to nothing. Again, you will never get rid of risk completely, and luck helps you, but God takes care of the careful.

  1. Financing

You have to decide right away where you are going to get the amount of money that you calculated above. If you are not ready to give that sum now, and hope that in the process everything will appear

you might want to hold off until you’re armed to the teeth. If you can borrow the money, you can take the risk, and the obligation to pay it back will

is an added motivation. But if you fail to do so, you will make trouble and enemies. It is up to you to decide, based on the risks, whether it is worth it. But they say that those

don’t risk drinking champagne!

  1. Strategy

If you do not know what will happen to your business, most likely it will not happen. You must understand what awaits you, how you will achieve it, and what it will lead you to. Step by step, write down all the actions and by guiding them to strive for perfection. History is well aware of situations in which great generals, thanks to their no less great strategies, won victories when the situation was disastrous for them. And since school textbooks tell us how important strategy is, can there be any doubt about the importance of the strategy creation process?

There is nothing complicated about creating a development strategy, but there are enough benefits to make you see this in the process of business development.

System tools

Fast tools have a low bar of development. There comes a point when your old system is no longer adequate to manage all the moments.

– A bunch of new people make a mess, you lose control. You can’t keep track of everyone’s work.

– The flood of customers creates a lot of problems with no one to deal with them.

Together, this inhibits growth and your bottom line. There is little positive change from new employees, as the disorganization obviously has a negative impact on the job,

and customers will soon just leave after realizing that their problem will not be dealt with, and good thing if no one will appeal to the authorities with this problem.

And now comes the time to apply system tools. They are formed at the same time as the quick tools, but they take their form and necessity

already by this moment.

Here are the same elements, but in the form of a system:

– Advertising and Sales

– Production

– Management

– Human Resources

– Finance

– Security system

It may seem that we are talking about a huge number of new jobs, but in fact the scale can be quite different.

It can be an additional job for an employee, a freelancer, which will first reduce your costs to the point where there is a need to expand the staff, to whole departments with their own bosses, subordinates and a bunch of secondary positions, which will inevitably come to an hour.

Businesses can be sized up to the point where it makes sense for a particular market.

And then comes the moment when the owner gains freedom and security. Now you can not fear for the business even if you have to go away for a long time.

Go away on vacation, or to do another project.

To develop this stage can take months or years, there are many factors that play a role.

Strategic development

System tools, as well as fast ones, also have a ceiling, and the development stops. Though on this stage you have already achieved respectable results,

but to stop at what you’ve achieved is tantamount to a step backwards. Constantly moving forward is the determining factor for success.

This is where the tools of strategic development are needed.

What’s next.

-New ideas for your old business, or to start a new one from scratch.

-Businesses around your interests.

-The path from earning strategies to realizing goals.

-Meta-level business.

This “philosophical” stage can be found in many books about business, but it has a lot of opponents, because it is offered without the previous two stages, from which it is not applicable.

It is suitable for those who already have an established business.

Periodic Action

In addition to its basic development it is necessary to take periodic actions, it is very important to do in the process, but often they are remembered when it is too late to do something.

It would seem the little things, but if you look into the essence of these things and hold the business. To neglect them simply would be foolish.

Control of the external environment

Many successful companies in the past have left the market because they have not kept up with new technology, customer wants, and other changes in the

market. If you look around, you can easily find a lot of these situations with the naked eye. You have to react quickly to any changes in the environment,

and offer the client exactly what is relevant at the moment.