Five ideas for the business of the future

The Most Attractive Business Niches for Investing

In developing business ideas, I would look at three existing global trends:

Over the next 10-15 years, 1 billion more people-consumers will appear in the world. All of them at this stage will have to solve all the same problems that we solve today: they will need to eat, take care of their health, study, move around.

While data volumes are growing exponentially, the unit cost of accessing new technologies (previously unthinkable) that allows you to process this data and extract value from it for business is declining rapidly.

Climate is changing – the weather is becoming more changeable, droughts, storms, floods, melting ice are becoming commonplace. The scope of the possible changes is unclear, but they can result in increased risk for people: lack of fresh water, serious changes in food production conditions.

At the junction of these trends, I would think about new business niches:

In healthcare: human genome research is one of the most promising areas. Business lines in genetics related to the study, interpretation, and editing of DNA will rapidly develop. And, for example, projects for the prevention of hereditary diseases, the development of food products or medicines specifically tailored for you, will be a quick reality, and not the distant future of science fiction films. It’s not too late to start in this area.

In education – the task is even more extraordinary. First, 1 billion people will appear in less developed countries, where new technologies are not very accessible, and where infrastructure development will lag significantly behind needs. At the same time, thanks to new technologies, it is possible to build truly customized learning models that are suitable for your perception speed or for the development of unique highly specialized skills. Therefore, the tasks are to get access to the Internet in these regions, provide information-receiving devices (telephones, laptops) and give students portion-wise knowledge throughout their lives. If the first task is quite expensive (the world’s largest technical giants are engaged in this), then the second and third task can become an excellent niche for a new business.

In transport – I would focus on two things: how to deliver something faster to you, for example, from a 3D printing factory or at least an online store. The second is how to get you somewhere in the face of growing traffic without harming the climate. The first is solved by flying drones, whose market will develop exponentially. And, therefore, for their maintenance all the necessary infrastructure will be needed: from parking lots to battery stations and maintenance. At the same time, I believe that the transportation of people will develop in the shared economy model – less ownership of transport, but more ability to rent or use public transport. At the same time, the transport itself will become almost individual, starting from a scooter, a golf card and ending with shuttle minibuses, which on-demand will pick up and take you to any destination with a monthly prepayment. There is work to do. It is clear that all this transport will be electric.

Despite the fact that some say that AI is utopia, while others say that it is marketing, I believe that thanks to AI we can solve a lot of problems that were previously hidden under the cover of lack of access to data. These are tasks in education, and in medicine, and in expert systems in management, robotics, finance, recruiting, media – all sectors and not to list. There are scientific schools in Ukraine in the field of machine learning, computer vision and general AI – you need to use this asset, including financing the training of new specialists in these specialties. I think that investment in education in this area will give the greatest return in the coming years.

And the last thing – you need to work on new solutions in the field of life support systems during natural disasters. Demand will increase, and solutions and potential innovations are not enough. Potential business niches include the possibility of creating more efficient energy saving and communication systems, again more mobile transportation solutions for transporting goods and people in cataclysmic zones, and quick lightweight structures for organizing temporary residence, including on water. Desalination and water treatment technologies, which are critically important in catastrophes, are also interesting. Drones can be used more to search for people. I am sure that AI solutions will help in this.