Instagram will allow users to opt out of advertising targeting

The new feature will give users more control over personalized advertising on Instagram. The social network Instagram has announced a new feature Data From Partners. It will allow users to opt out of targeted advertising from third-party applications and providers. This was reported by Adweek. We are talking about data on actions on other sites and on offline behavior, such as shopping in a store.

Social network users will receive a message in the application, which will direct them to the settings with the ability to disable the use of such data. You can turn off personalization of advertising on Facebook – Instagram will take into account this choice. After syncing their Instagram and Facebook accounts, users will see the settings for both platforms. Facebook claims that the new feature will give users more control over personalized advertising on Instagram. “Part of our ongoing work is to help people understand the types of ads they see on Instagram, as well as give them the ability to customize what’s right for them,” the company said.