Bloggers make the most money from advertising integrations with brands
The American edition of Forbes made the first rating of the highest paid stars TikTok. It includes seven bloggers, each of whom earned more than $ 1 million from June 2019 to June 2020. Only those bloggers who became known in TikTok were taken into account when compiling the rating.
Addison Ray Easterling
The 19-year-old blogger earned $ 5 million a year in 2020 through TikTok. The girl has advertising integrations with Reebok, Daniel Wellington and others. In addition, Addison released her own line of cosmetics Item Beauty in partnership with the startup Madeby, became the face of American Eagle and together with his mother launched a podcast on Spotify.
During the year, Charlie earned $ 4 million from TikTok. She recorded a video for TikTok at Paris Fashion Week for Prada, starred in a Super Cup commercial, signed a sponsorship deal with cosmetics company EOS, became the new face of Hollister with her sister Dixie, and released her own merch. .
The blogger earned $ 2.9 million. Together with her sister Charlie, she launched a cosmetics line in partnership with Morphe. After being popular on TikTok, Dixie began her music career: her first single Be Happy garnered 58 million views and topped YouTube trends.
The blogger received $ 2.6 million a year. In 2018, she signed a deal with Virgin Records and released eight singles. Lauren has advertising integrations with Skechers, Hyundai and Burger King. Now the girl works with the cosmetic brand Revlon.
With TikTok, the blogger earned $ 1.5 million. He had advertising contracts with Reebok and HouseParty, released his merch, and co-founded TalentX’s talent management company and Anna Energy’s beverage business.
The blogger earned $ 1.2 million a year through a collaboration with energy producer Bang – he posts several times a week mentioning the drink.
The blogger collaborates with the brands Uno, Oreo and Sony, and also receives donations from his subscribers. It brought him $ 1.2 million a year.
It will be recalled that TikTok is growing dynamically in Ukraine, attracting 260,000 Ukrainians in early 2020, and now their number has grown to 1.23 million.