LCD TVs are a thing of the past: OLED is the future

TwoSouthKoreantechgiantshaveannouncedareductionintheproductionofLCDtelevisionstofocusonthetechnologyoforganicLEDsorOLEDpanels, whicharegainingpopularityeveryyear, reportsToday.



Inrecentyears, thecostofLCDpanelshasfallensomuchthatChinesemanufacturersbegantomakesuchTVsmassively, generouslyfedbygovernmentsubsidiestoincreaseproduction. Thesluggishdemandforhugetelevisionsamidtheglobaleconomicdownturn, coronavirusandthetradewarbetweentheUSAandChinaalsoinfluencedthepricingofLCDpanels.



ThisrecessioncausedheavydamagetoSamsungandLG, forwhichLCDmonitorswereonceacashcow. NowtheyhopetotakealeadingpositioninOLEDpanels, whicharemoreexpensivebutpotentiallymoreprofitable, andtheimagequalityisanorderofmagnitudehigher. thantraditionalLCDTVs. OLEDdisplayshaveahighercolorcontrastandadeeperblackcolor, theyarethinner, lighterandmoreflexible. Theironlydrawbackisthehighcost.


AnalystsatIDTechExpredictthatthemarketforthesemoderndisplayswillgrowveryquickly, increasingfrom $ 25.5billionin2019tomorethan $ 30billionin2020.



LGDisplaywillreducetheproductionofLCDdisplaysby140thousandunitspermonthonitslinesofthe8thgenerationand105thousandunitspermonthofthe7thgeneration. SamsungalsoreducestheproductionofLCDTVsto120thousandunitspermonth, whichisonethirdofthetotalproduction.

Atthesametime, LGandSamsunghaveinvestedhugesumsinOLEDtechnologyabout $ 20billion. AnalystsseethegradualabandonmentofLCDpanelsandthetransitiontoOLEDinthenearfuture.