L’Oreal presented virtual cosmetics for video conferencing

The design is suitable for those who do not like or do not have time to paint French company L’Oreal has developed an augmented reality application for digital makeup, writes TechCrunch, which refers to HighTech Plus. Now employees who work remotely may not apply makeup before calling colleagues – just apply virtual shadows on the face, lipstick and more. The coronavirus pandemic has forced many of us to suddenly move to remote work and follow an isolation regime. The number of virtual communication via Skype, Zoom and other video conferencing has increased For those who do not want to appear in front of colleagues, friends or relatives without makeup, even on the screen of smartphones, but are not ready to paint for a long time, L’Oreal offers a new solution.

The Signature Faces application allows you to apply filters to your face in real time. The program can be used by virtually applying to the face up to ten cosmetics – lipsticks, shadows, mascara and more. It is compatible with social networks Snapchat and Instagram, as well as with the most popular video conferencing platforms: Skype, Zoom, Google Hangouts, Houseparty, etc. In general, there is nothing new in Signature Faces technology – selfie filters have long been popularized by Snapchat, but it is interesting to see how this idea was picked up by a traditional large company, the publication notes.