After publishing an article about the most unusual ways to find employees, we couldn’t help but pay attention to those job seekers who themselves used very unconventional methods to attract the attention of employers. We invite you to evaluate a selection of the most interesting cases, in our opinion.
1. Searching for work through contextual advertising in Google
Alec Brownstein decided to launch an ad campaign on Google to attract the attention of the top ad agencies. Alec hypothesized that ad agency directors often wonder what people write about them online. Based on that hypothesis, he created ads that were displayed above the search results when ad agency directors decided to type their name into a search. As a result, Alec attended a series of interviews and got the job at his dream company.
- Advertising on Facebook is also suitable for employment
If you do not want to understand all the intricacies of setting up ads on Google, you can choose an easier option. Ian Greenleigh proved that Facebook ads are also good for job hunting: They were seen by marketing directors from Austin, Texas (USA). Ian Greenleigh proved that Facebook ads are quite suitable for job searches. Ian received invitations for interviews from several of them.
As it turns out, you can really buy almost anything on eBay: even employees. In 2011, 18-year-old Josh Butler, desperate after a series of failed attempts to get a job, decided on an unusual act: he auctioned himself off on eBay with a starting bid of £16,000. This crazy (or creative?) ploy helped Josh attract attention to himself and get three job offers.
- You want results – rent a billboard
In an effort to get noticed, a person can go truly far. Feilim Mac an Iomaire, a marketing specialist from Ireland, was desperate to find work and had already begun to think about emigrating. His last attempt was to rent a billboard in the city center with a huge sign that read “Save Me from Emigration” and links to the author’s social profiles. Within weeks, Faylim received countless invitations to interview and eventually a position at Paddy Power. The downtown ad ended up costing $2,000, but one can have no doubt that it was a worthwhile investment.
Adam Pacitti used a similar method after more than two hundred companies ignored his resume. Adam rented a billboard and began an active social media campaign. When he did get the job, he didn’t skimp on spending his first paycheck to rent the billboard again and say thank you to everyone who helped him.
- Garlands can help you find a job
Liz Hickok from Georgia, USA, decided to attract employers’ attention with Christmas lights. Instead of holiday greetings, Liz wrote the following with the garlands: “My dream is to work in HR. Liz Hickok – Linked In.” The response to the creative advertisement was both a series of calls from neighbors and a slew of LinkedIn posts.
- Create a resume site and make it popular
A young and confident programmer, Andrew Horner, created a Web site where he suggested that employers send him job offers instead of sending companies his resume. “I will consider those offers that meet the requirements listed on the site,” Andrew reported, “Please don’t feel bad if you don’t meet all the requirements. Most importantly, be sure that you have something to offer me.” Such a bold statement from the programmer attracted a lot of visitors to the site. The result: 44 job offers and a position at a financial company.
Sense of humor promotes employment
“My name is Mike Freeman, and I want to work at Shopify,” Mike wrote on his site, explicitly announcing that he was interested in working as a business analyst for the online retail software company. A banner on the homepage read, “I noticed that Mike Freeman still doesn’t work for you, so let’s fix that. Shopify management appreciated Mike’s humor and couldn’t help but offer him a job.
A love of photography and IT influenced Alice Lee, a student at the University of Pennsylvania, USA, to create a compelling website in which she expressed her desire to join the Instagram team. Her “Dear Instagram” site became very popular (for example, well-known resources such as Business Insider, The Atlantic and The Next Web were happy to share Alice’s story with their readers). Though Alice didn’t get her dream job, she was contacted by Path. As Alice later joked, she didn’t even have to create the Dear Path website.
Market Research – The Way to Success
Marketing specialist Nina Mufleh from Jordan tried for a long time to get the attention of Airbnb (an online marketplace for finding and renting accommodation), but without much success. But instead of giving up on her efforts, Nina decided to take a more unconventional route. She created a site where she not only talked about her experience, but also presented the results of her travel market research and a strategy for developing Airbnb in the Middle East. Within hours of posting a link to the site on Twitter, she was contacted by an Airbnb recruiter to invite her for an interview. In the end, she was not offered a job at the company, but a little later she got a position as a development manager at Upwork (an online marketplace for finding freelancers).
Those who don’t want to build their own website and do research can try hacking someone else’s site.
Chris Putnam was hired by Facebook in 2006 after he hacked the site and spread a virus that made the layout of several thousand user profiles look like MySpace pages. Soon Chris was contacted by Facebook representatives and asked for an explanation in a rather friendly way. A little later, instead of being arrested and prosecuted, Chris was invited for an interview.
- The main thing is to choose the right restaurant
An observant and resourceful job seeker had the following idea: she noticed that the director of the company where she was going to apply for the job kept mentioning the same restaurant on her blog. The persistent girl persuaded the owner of the restaurant to add her name and contacts to the menu.
- Do you work in a bar? Don’t forget to socialize!
Sometimes the time students spend waiting tables at cafes and bars brings them not only extra income, but also the prospect of a full-time job.
While working at the bar, student Reed Daw specifically chose lunchtime shifts. He didn’t earn much money during those hours, but he got a chance to talk directly to company executives who came to the restaurant during their break. During these friendly conversations Reed received an enormous amount of business cards and information about open positions at the companies of his interlocutors. Eventually after college Reed became a marketing specialist at Volusion (a developer of software for online stores).
- Follow the rabbit
TaskRabbit is a site where users can ask for help with some daily work for some reward (like picking up things from the laundry or going to the store).
While trying to find a job, Spencer Bryan found an interesting use for this service. A student asked for help to meet someone from TaskRabbit itself. Brian Rothenberg, the director of TaskRabbit, appreciated the creative approach and decided to meet the resourceful candidate in person. A week later, Spencer received an offer to join the company.
These stories, of course, are by no means the only examples of job seekers’ ingenuity and out-of-the-box approach to job searching. We’ve also discovered a huge number of creative and awesome resumes, which we’ll tell you about in next week’s article. Stay tuned!