YouTube has updated the rules and started inserting ads into videos without monetization. The creators of the videos do not receive money. It seems that so far the changes have come into force only in the American segment of YouTube. In general, in order for a video creator to be able to count on earnings and become a video hosting partner, he needs to have more than 1,000 subscribers and reach 4,000 hours of views in the last 12 months.
The program allows the content maker to place ads in their own videos. If the creator does not participate in the program, the ad will not appear in his video. However, under the new rules, YouTube will be able to advertise in any video without monetization. And the author of the video will not get a share of it. 9to5google reminds that the owner of YouTube Alphabet earned $ 5 billion in advertising revenue in the third quarter of 2020. And according to statistics, almost 90% of content on YouTube never reaches 1,000 views. Apparently, video hosting wants to find a way to monetize all these videos.