YouTube will show twice as many ads

Since September, YouTube introduced a new format of advertising – now there are twice as many ads in videos.

Some YouTube Free users started complaining on Twitter and Reddit that they now get 5 ads instead of 2 before watching a video.

The lack of a “Skip” button on the ad also caused dissatisfaction. YouTube has already responded to some of the negative comments.

It appears that YouTube is thus testing the new ad format using only selected YouTube Free users and, accordingly, gathering feedback that may influence the final decision on the innovation. However, the test results are unlikely to please the platform.